Background & Expertise
I have extensive experience leading membership strategy and operations across multiple locations, with a focus on growth, engagement, retention, and overall member experience. My work included supporting and developing Membership Managers, creating consistent brand and service standards across teams, and refining membership operations through improved workflows, communication strategies, and technology systems.
I also played an active role in expansion efforts, helping build and train new membership teams while ensuring each location maintained a strong and consistent member experience.
I have extensive experience building and optimizing membership-focused tech stacks designed to support growth, engagement, and retention. My work has centered around CRM and member platforms including HubSpot, Salesforce, and Peoplevine, with a focus on creating seamless systems for member acquisition, onboarding, communication, and long-term engagement.
I’ve led platform evaluations and integrations, developed automated and personalized member journeys, and used data insights to improve both the member experience and internal operations.
I have experience building operational structure within growing organizations, with a focus on creating scalable systems and processes that improve efficiency across teams. My work has included developing workflows, standardizing best practices, and implementing frameworks that support stronger collaboration and long-term operational success.
I’ve also worked closely with retention and growth strategy, analyzing member trends and identifying opportunities to improve engagement, strengthen retention, and support sustainable expansion as organizations scale.